Static billboards, signs, and basic banners, on the other hand, are commonplace and easy to miss by passing motorists and pedestrians who just glance at (and forget about) these commercial displays. Additionally, the weather quickly damages billboards. They often fade in the Arizona heat, become torn, or get vandalized by aspiring graffiti writers. Typically, the only things that can be written on signs and banners are text and a company's name. Signs and banners won't catch people's attention or be remembered for their inventiveness, comedy, or vibrant personalities unless they are GIANT (like a two-story skyscraper massive).
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